Accessible graphic design

The aim of graphic design is to enable simple and target group-oriented information transfer with the help of a consistent system of form, colour and structure. Accessibility is thus its goal per se. In typography and layout, graphic design visualises language, while in images it can also add information to language (see van Leeuwen 2005; Stöckl 2011). Graphic design conceptualises a didactic concept that, when implemented, aims to provide its recipients with information that is as accurate as possible and in line with expectations (see EN ISO 9241-Part 110, Dialogue principles).