Approaches to accessible communication in the medical and pharmaceutical sectors

Almost everybody experiences brief or permanent illness over the course of their life and resultingly searches for medical or pharmaceutical information, for example if they want to alleviate the symptoms or cure the disease by taking medication. Medical and pharmaceutical information, however, is not only important in moments of acute illness. Access to medical-pharmaceutical contexts – and an understanding thereof – is crucial to staying healthy and preventing illnesses. Being able to understand medical and pharmaceutical information is an important part of health literacy and therefore directly relates to quality of life (see also Maaß/Rink 2017).