Media texts are polysemiotic products that encompass a very broad spectrum of text types. In addition to cinema/television films and streaming products, they include technical language instruction videos, corporate films and slideshows, online learning portals, interactive computer games, and immersive VR games. The market in the multimedia segment is booming. Translation services have to be provided for a wide array of media such as computers, tablets and smartphones, game consoles, and (in the case of virtual and augmented reality) VR and AR smart glasses, and often enough they have to be made available in a multitude of languages. Producers of audiovisual messages have long since ceased to be limited to filmmakers, but rather range from internationally active companies and scientific influencers to private individuals as well as individual entrepreneurs. The contents of their products are diverse and often short-lived, the senders and addressees are widely diversified, and the translation volumes are increasing. At the same time, however, cost pressure is growing, which means that translators in the multimedia field have to face technical as well as textual challenges. Subtitling software, translation memory systems, speech recognition software, automation, and post-editing play an important role in this context. The present chapter paints a brief panoramic picture of the multifaceted developments and shows, by way of example, which new requirement profiles are placed on translators and what the changed role models mean for trainers.