Theoretical Exploration: The Relationship(s) of Gender and Advertising

In this first chapter of theoretical exploration, I examine the interconnections between two main concepts of my research—gender and advertising. The chapter consists of two parts, each divided into more specific sections. In the first part of the chapter, which regards sex, gender, and sexuality, I first focus on the important differentiation between sex and gender, also exploring other terms and issues related to gender identity and gender expression. Then, I investigate the connection of gender to sexuality as well as the fundamental issue of gender equality.