Since its inception in early 2022, Artificial Intelligence (AI) has been debated controversially in the media. The emergence of chatbots, Large Language Models (LLMs), generative AI and AI agents has spurred the discussion about AI strengths, weaknesses and the risks of using AI in business, education, and media. There is rising social concern about the effects of man-machine interaction as well as deep fakes. Therefore, AI media coverage spans from broad acceptance to the critical evaluation of ethical risks. This article examines the perception of AI based upon a qualitative corpus analysis of digital newsletters. The study considers German and English newsletter communications on AI and considers the role of this genre in adapting this disruptive new technology by describing macrostructure, visual elements, style and interactivity with the readers.