What to do in a Commoditized World?

Throughout its history, insurance has been a reflection of society’s values, fears, and needs. It has been a vehicle for managing uncertainty, a tool for economic stability, and a testament to human ingenuity in the face of risk. It used to deliver exceptional value, be rather local, with strong traditions and ties to society.Whether we are thinking about the 14th century Italian merchants, Edward Lloyd’s coffee house, pioneering the modern finance, by developing the maritime insurance or about later development phases, insurance has provided a huge value for customers.