Forest certification was developed because of a growing global concern for issues related to the sustainable management of forest resources and deforestation. It can be seen as a form of governance without government, a way to regulate global markets in the absence of a single authoritative body. Today it is one of the most common tools for sustainable forest management and is essential for considering the multiple values of forests (Malek & Abdul Rahim, 2022). Starting as a global environmental concern, forest certification has developed to become an organisational governance tool to differentiate. It is based on the assumption that consumers are willing to pay a premium price for certified products (products with an eco-label) much the same way as for food products.