In chapter three, I argue for art’s counter-narrative potential, on a global scale, as alternative media. Artists distribute their works via social media as a desire to be heard and reflects an awareness of the simplistic moulds that have been applied to them. It is through their art that artists can contribute to discourses and begin to rupture the monolithic narratives about them as Afghans. I explore how media representation has oftentimes been framed through the lens of war and formulaic news media packages and sound bites that fail to capture the full picture, which I argue fits neoliberal valorisation of the bottom line where ‘time is money’. Leveraging Edward Said’s seminal 1984 work, “Permission to Narrate’, I argue that the significance of self-narration cannot be understated. Through the online space, via social media, websites and blogs, Kabul based artists speak to the world, self-narrating a textured and nuanced account of life, as alternative media. I refer to this as counter-narrative construction through art that challenges orientalist and neocolonial logics. I advocate that art has a power to reach into and beyond difference.