Ethical, Legal, and Future Considerations

Generative AI is one of the most revolutionary innovations as it displays an impressive ability to generate new content through various forms of media such as texts, pictures, and sounds.130 Such a technology could be used in various industries to boost productivity, encourage innovative developments, and improve people's creativity.134 However, as generative AI starts being incorporated into our society more and more, the significance of discussing the ethics that should be considered in its development and implementation is becoming obvious.131 Thus, the purpose of the report is to analyze some ethical issues associated with generative AI, review existing frameworks to ensure the ethical use of AI, discuss methods for identifying and resolving issues related to bias, and make recommendations for companies seeking to create and employ these technologies.