Ecommerce and Marketing
摘要
In commerce, the model isn’t the product – the experience is. You want the right item, explained in the right language, shown to the right person, at the right moment. In practice, that means three moving parts: a memory of the customer, a catalog you can reason over, and a way to try many ideas safely. We’ll build a small, end-to-end stack: RAG-style personalization that pulls the right snippets about a user and a product; a hybrid recommender + LLM that proposes and then explains; and a synthetic campaign generator that creates variants, routes traffic with a bandit, and closes the loop.