You have launched your first version. You have collected early signals. You are starting to scope the next set of improvements. You are feeling like momentum is finally taking shape. Then suddenly, without warning, resistance hits. Not from customers. Not from users. From inside your own organization. And suddenly you feel like the rug is being pulled under your feet. A leader wants to “revisit scope.” Another team says your feature overlaps with something they had planned. Someone starts a parallel initiative with similar goals without looping you in. A cross-functional partner raises concerns about risks you thought were already resolved. It all feels a bit much.