Most teams move into this stage with a mix of excitement and uncertainty. You have something that works well enough to show people; the feedback you’ve received thus far is that it’s useful, but you are not sure if it delivers enough business value to warrant an investment. You’re trying to articulate the value, but you need more than anecdotes from your user feedback session. Track Impact works hand in hand with Iterate because every adjustment you make should be tied to a measurable signal, allowing you to close the loop. This is where you replace those “gut feels” with tangible evidence, allowing you to make decisions that leadership can stand behind.