“Content is king.” That was one of the first sentences I heard on my first day as a trainee front-end developer. I was sitting in the third row of desks in an open-plan office that had been arranged to look like a classroom. I was part of an Academy program, being trained to develop front ends for a specific, monolithic CMS. As someone who had just spent years studying mathematics, physics, circuitry, networks, and software programming, I wasn’t particularly excited by the talk of content. Yeah, yeah, give me some code, please. By the time I “graduated” from our Academy, my perspective definitely changed.