You've felt it before—that sinking sensation when a major industry shift catches you flat-footed. Maybe it was the explosion of large language models, or a framework that suddenly went from niche to ubiquitous, or a platform architecture that became the new standard seemingly overnight. You weren't alone in missing it. In conversations with DevRel leaders across the industry, nearly everyone describes the same struggle: being perpetually stuck in reactive mode, responding to business decisions that themselves are reactions to industry changes that were visible months earlier to those who were looking.