Ensuring the protection of data has transitioned from being a mere best practice to an absolute imperative in today’s digital era, where everything is interconnected and depends on a steady flow of data. For an organization, a reliable data protection framework underpins everything it does. Organizations amass enormous volumes of data; they use it to drive not just their daily operations but also their long-term strategic planning and now use it for AI, too. And in this privileged digital world, data is their only lifeline to maintain competitive differentiation. But it is also their Achilles' heel. Because they use so much of it, they are so overly exposed to risks associated with data loss, whether that loss occurs inside the company or outside it at the hands of bad actors.