Token design is a critical aspect that directly impacts a project’s chance of success. The design of a token dictates how it functions within an ecosystem. It incorporates the specific characteristics and rules that dictate how, when, and where a token can be used, whether it's for transactions, governance, or representing ownership in a project. Each time a token is being designed for a specific use case, it is up to the designer and the project team to decide how the token will be utilized within the platform and the broader ecosystem. Its utility will heavily depend on the design and functional requirements within the project’s dApp and use case.