The project that you’re currently running is just a stage in your relationship with the client. We tend to forget that. There are challenges and risks that we need to face every day. There are tens of meetings every week or even every day. You need to coordinate the efforts of multiple teams, including those on the client’s side. A lot of tasks are delayed. There are open discussions with the client. And in all that havoc, both the management of your own company and the client expect that that work will be delivered on time. It’s difficult to stay cool-headed and think strategically in an environment or climate like that. The timeframe you’re focused on is often the deployment of the current project stage.