Although research is often treated as a “nice to have”, it really needs to inform design along the way rather than exist as an afterthought. Proper implementation of research concepts can make the difference between a product’s success and failure.

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Business, Research, and Design Relationships: It’s Complicated

  • Jerome L. Rekart,
  • Rebecca Baker

摘要

Although research is often treated as a “nice to have”, it really needs to inform design along the way rather than exist as an afterthought. Proper implementation of research concepts can make the difference between a product’s success and failure.