If you take a look at the end-user computing landscape, there are apps, data, and different types of devices. Users interact with all of these. Users want to be able to get access to all their apps and data on any device of their choosing. However, the problem is that this isn’t the case today. There are big distinctions between desktop and mobile, both in terms of the capabilities available to end users and how IT admins manage those devices. For end users, they want to be able to use any device to access their applications and data. They don’t want any compromises in their choice of device. Admins want a simple way of managing all their employees’ devices. The reality is that it takes a broad set of functionality to satisfy the demands of end users and admins. And if we take a look at the market, we can see that it’s a bunch of point players, so we will go through in this chapter how VMware can help end customers to consume IT as a service with complete end-to-end solution. We will go through different use cases in this chapter.