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Elevating Customer Interactions with Generative AI

  • Ahmed Bouzid,
  • Paolo Narciso,
  • Weiye Ma

摘要

In today’s rapidly evolving digital landscape, businesses are continually seeking innovative ways to enhance customer satisfaction and loyalty. The advent of artificial intelligence (AI), and more specifically Generative AI, has opened new avenues for transforming customer interactions into personalized and efficient experiences. This chapter aims to demystify how Generative AI can be a gamechanger in your customer engagement strategy, even if you’re not deeply familiar with AI technologies.