错误:搜索内容不能为空,请输入英文关键词
错误:关键词超出字数限制,请精简
高级检索

Revolutionizing Content: Generative AI in Marketing and Advertising

  • Ahmed Bouzid,
  • Paolo Narciso,
  • Weiye Ma

摘要

While the mainstream work world has become quite familiar with generic artificial intelligence (AI) platforms, such as ChatGPT, for example, there is far more that is worth serious consideration by companies and marketing programs than a simple responsive database system with text answers. Indeed, Generative AI provides a robust portfolio of material that can be used for video, music, art, and photography, expanding the fast and powerful reach of AI well into the visual and audio side of interactive communication.