Using Personas and Journey Maps with Other Artifacts

This chapter explores the uses of personas and journey maps with other tools commonly used in product and service design. You will learn how personas and journey maps complement product and service-centric artifacts like user stories, story mapping, Jobs to Be Done (JTBD), ecosystem maps, and service blueprints. You will also learn strategies for using different personas and journey maps together as part of a larger ecosystem that examines an end-to-end user experience.