Keeping Your Personas and Journey Maps in the Air

This chapter explores techniques to ensure that your personas and journey maps remain dynamic, relevant, and integral to an organization’s strategy. You will learn about the importance of utilizing research insights across a persona family tree by integrating them into a research repository and knowledge system. You will also learn about the evolution of personas over time and the impact of disruptors like COVID-19, underscoring the need for organizations to adapt their strategies in response to changing user behaviors.