Representing Our Users

In this chapter, you'll explore the key concepts of Human-Centered Design (HCD) and understand the roles of personas and journey maps within this approach. We'll cover the foundational principles of HCD, including the importance of empathy, user understanding, and collaborative design. Additionally, you'll learn about the history and evolution of personas and journey maps and how these tools have become essential for creating human-centered solutions. This overview will provide a solid grounding in how personas and journey maps contribute to designing effective and meaningful experiences.