When Elon Musk purchased Twitter for $44 billion, he underestimated the value of one of Twitter’s greatest assets: the knowledge and expertise of its 7,500 employees. Without this talent, X, as it is now called, is just a shell of a company with office space, some patents, a brand (albeit a damaged brand) that lacks the ability to innovate, iterate, and refine. Musk didn’t help matters by making design and functionality changes without consulting anyone. While we don’t have definitive numbers now that X is a private company, the company has displayed a clear decline in advertising dollars and users. According to an article in the Washington Post, X’s investors have lost billions of dollars, with Fidelity valuing the X stake as 70% below its purchase price.