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For over a century, Ford built its reputation and business around gasoline-guzzling vehicles. However, as global environmental regulations tightened and younger consumer preferences shifted toward sustainable options, Ford faced a critical decision: Should it continue relying on its profitable internal combustion engine (ICE) vehicles or pivot to electric?

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Design Investment Prioritization and (Re)-allocation

  • 章节

  • 发表日期：

    2025年

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  • Garkay Wong

摘要

For over a century, Ford built its reputation and business around gasoline-guzzling vehicles. However, as global environmental regulations tightened and younger consumer preferences shifted toward sustainable options, Ford faced a critical decision: Should it continue relying on its profitable internal combustion engine (ICE) vehicles or pivot to electric?