Understanding Conversions and Conversion Tracking

In this chapter, I’ll guide you through the world of conversions and conversion tracking in digital marketing. Understanding what a conversion is and how to effectively track them can significantly influence the success of your digital marketing efforts and will also help you understand what your service providers are doing (or not doing). I’ll explain what conversion tracking is and how it works with specific codes and tools and explore the implications of using such technologies, including key considerations around data privacy.