How to Prepare for Your Launch Day

Congratulations! You’ve successfully waded your way through all of the challenges leading up to this very special day, the day your token will go live on an exchange. All of that hard work you and your team have put in for the past months or maybe even years is about to finally pay off. Forthcoming will be extreme visibility, reputational evolution, financial success, and the gratifying motion that you have successfully launched your very own token. You may also think that this is when you can start to put your feet up and finally start relaxing as you relish the fruits of your labor. This, however, could not be further from the truth. The official day of your token launch, often known as your Token Generation Event (TGE) (Glossary 61) will be far from a walk in the park. This is your “Make it or break it day.” In hindsight, all of the work you’ve put in, is all to ensure the success of this one day. If you play your cards right, your token could very well become the next biggest hype since PEPE coin, if you play them wrong, on the other hand, this could very well lead to the complete and utter annihilation of your team, product, token, and reputation. If you had to pick one day where you’ll need to be all hands on deck, this would be it.