Data Sources

In Chapter 1 , we learned what CRM Analytics is, the differences with the Salesforce dashboard, and the components in CRM Analytics, including Analytics Studio and Data Manager. In this chapter, we will dive deep into data sources and how to get data into CRM Analytics. As explained in Chapter 1 , CRM Analytics stores data on its platform, utilizing recipes to get and transform data from multiple sources, including the local Salesforce platform, external Salesforce org, and other external data sources.