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AI for Marketing and Sales

  • Harry Borovick

摘要

The early functions of AI were limited in scope and rudimentary in capability. This rapidly changed. As computing power increased and data became more available, the potential for AI to accelerate and transform tangible aspects of real business functions, such as sales and marketing, became more practical. In the 21st century, the advent of big data and advancements in deep learning paved the way for sophisticated AI systems which are now at a level of accessibility that they are either cheap or free. By contrast, regulatory frameworks to mitigate or limit the practical applications of AI for business purposes are early-stage (at best).