Products Don’t Sell Themselves

Selling new products at a chunky corporate is hard. First you have to sell the concept internally to your sales team, then they have to sell it to the market. The size of a chunky corporate creates internal competition for product focus because they have multiple products to sell to customers. Therefore, chunky corporate product managers must vie for time with customers to make their products successful. Who controls the time with customers? The sales team. So, if a product manager seeks commercial success for her product line, she must reach customers via the sales team.