A Final Thought on Vendors

As the budget holder for a leading cybersecurity company, my team and I are frequently asked by outside vendors what it will take to replace an incumbent solution. Keep in mind, my peers and I typically field at least five cold calls a day and dozens of solicitation emails, as well as social media messages to review a new technology, consider another product as a replacement, or please watch our demo and we will send you a gift. The thought that this level of cold solicitation actually works is mind-boggling. It’s rare for vendors to get a C-level executive to respond to a cold call or spam message.