Design and Application of Moiré Stripe Packaging Under Interactive Mechanism

In order to broaden the boundary of commodity packaging, give packaging more functions, establish the emotional connection between consumers and packaging, and enhance product attraction. Through questionnaire survey and data survey, this paper analyzes the necessity of interactive performance of product packaging for consumers. This paper uses literature research and image analysis to explore the interactive generation mechanism of moiré fringe packaging from the theoretical level and the practical level. The results show that consumers prefer moiré stripe product packaging with interactive performance, mainly due to the dynamic effects of moiré stripes, which are manifested in psychological gestalt psychology, physiological afterglow effect, and the displacement of the subject person. At the application level, integrating moiré stripes into packaging can break away from electronic media, achieve mutual transformation between “static” and “dynamic”, control the state and behavior of “things” by people, achieve interaction among people, things and events, enhance product competitiveness, and is expected to be widely used in packaging design.