Aesthetics

The aesthetics appeal of automotive HMI systems is another important factor that can affect the overall user experience. Compared with other evaluation indexes, the evaluation of aesthetics is usually more intuitive and quick to judge. When consumers go to a showroom to purchase a car, their first impression when entering the cabin includes the attractiveness of the interface on the central information display. This initial impression is crucial for consumers when deciding whether or not to purchase the car. Therefore, automotive brands must ensure the aesthetics of the system interface to win the consumers' favor. In fact, aesthetics has always been a part of the product’s core value, not only in automotive HMI but also in a wide variety of consumer products. Humans possess an innate sense of esthetic appreciation. As posited by Immanuel Kant in his Critique of Judgment published in 1790, the year after the French Revolution, aesthetics is a universal and shared aspect of the human’s spiritual world. The aesthetic evaluation index stems precisely from this notion.