The Importance of Food and Beverage Service in the Cruise Passengers

The satisfaction of services constitutes a major issue not only for in cruise ship companies but also across the whole tourism industry. However, the major problem is where to concentrate the most attention or rather, which services are highly valued by the clients. A study by using partial least square (PLS) from the 299 opinions collected during 2018 on service of cruise ship is carried out in this paper. The results indicate that food and beverage service plays an essential role in influencing the perceived quality of services on-board the cruise, in contrast with the less crucial factors, such as entertainment and accommodation.