Enhancing Tourist Experiences: Integrating ChatGPT and 360 VR Videos in Tourism and Tourist Psychology

Emerging technologies are driving the Fourth Industrial Revolution, heralding a transformative paradigm that significantly reshapes people’s daily lives and social interactions. Within the tourism industry, the integration of artificial intelligence (AI) technology and virtual reality (VR) presents promising opportunities to enhance tourist experiences. This conceptual article explores the potential of combining ChatGPT, an AI-powered chatbot, with 360 VR videos to revolutionize the way tourists engage with destinations and make travel decisions. Through this seamless fusion of personalized conversational interactions and immersive virtual experiences, the integration aims to evoke emotions, establish emotional connections, and ultimately enhance overall user satisfaction in the realm of tourism. By effectively implementing ChatGPT and VR technologies, the tourism industry can offer personalized, interactive, and gratifying travel experiences for fostering tourists’ positive psychological engagement with destinations and facilitating more informed travel decisions.