Tourist Technology Satisfaction: Scale Development and Validation

E-tourism has revolutionized the way people plan and experience travel, making it easier and more convenient to research and book trips, and enabling travelers to share their experiences and connect with others in new ways. There is rich literature concerning adopting and using information and communication technologies (ICTs), but the satisfaction achieved with these tools is still underexplored. In this sense, the present study aims to present the development/adaptation of a scale that evaluates subjective satisfaction of consuming with ICTs by responding to 5 items on a Likert-type scale. A survey was applied, and the Information and Communication Technology Satisfaction Scale (TTSS) was (re)created, with an adaptation of the items and the Life Satisfaction Scale. Participants included 598 individuals with an average age of 43.38 years, having taken at least two leisure trips in the last five years. The results reveal that most participants almost always used ICTs in their daily lives and said they had taken at least one trip during the SARS-CoV-2 period. They assured almost always use social networks during leisure trips and use dedicated APPs. The results revealed that the scale developed is psychometrically robust for assessing consumers’ subjective satisfaction with ICTs, and there is no gender variance. Technology providers face significant challenges in the face of the constant innovation of technologies in tourism. The present instrument presents a practical contribution to assessing subjective consumer satisfaction, assisting in developing innovative technologies by portraying consumers’ satisfaction with the ICT solution.