Proposal for the Creation of a MOOC on Military Tourism

In recent years, we have seen a decline in mass-market tourism patterns and a growing interest in personalised and distinctive experiences. Military tourism fits perfectly into this new demand. Connecting with the military history and culture of a particular region or community offers a unique opportunity to explore and understand the key events and social influences that have shaped that region/community. To keep up with this trend and to meet the needs and expectations of visitors, it is important that professionals working in military tourism are properly empowered with the necessary knowledge. In this sense, and according to the training gap identified, this paper proposes the creation of a military tourism training programme, in MOOC format, aimed at professionals in the tourism sector, to enhance their specialised skills and improve the quality of tourist experiences. The MOOC consists of three modules with broad themes according to the identified training needs, with each module containing with specific training topics, using gamification strategies to make the learning process more engaging and interactive. Training in MOOC format allows tourism professionals to follow the content at their own pace, autonomously and according to their availability. The intention is to make this MOOC available on NAU platform and future work will include evaluation of the MOOC by its users.