Services Everywhere

This chapter is dedicated to the important role of services in various sectors. It discusses different types of services and highlights the evolution of the service industry, focusing on its increasing contribution to the GDP of major economies. This signifies a trend toward a service-centric economic model. The concept of Service-Dominant Logic (S-D Logic) is introduced, which redefines the traditional understanding of services. The chapter emphasizes that services are universally present and explains their significance in improving customer experiences and driving innovation.