The Flip Side of Strategic Innovation: An Overview of Perceived Risks

Strategic innovationStrategic innovation has been a perpetualInnovation strategy research area in different forms of strategic managementStrategic management. Strategic innovation in organisations has been underpinned to develop new products. This study explores the academic literature to track the theoretical correlation between risksRisks and strategic innovationStrategic innovation. This study also identifies perceived risks in strategic innovation obtained from a literature reviewLiterature review of the area. The insights generated from the bibliometric analysisBibliometric analysis are integrated with the rationale for risksRisks in strategic innovation. The results indicate that although strategic innovationStrategic innovation has been manifested in the pursuit of competitive advantageCompetitive advantage, the grey shade of strategic innovation, especially risksRisks, is less explored. The findings from this study would facilitate in identifying microscopic perceived risks in strategic innovation and would aid in understanding the trade-off between benefits and risks in strategic innovationStrategic innovation.