Establishment of Ambient Media Advertising Order Snatch System Considering Price Stepping (PPA) Algorithm

With the rapid development of modern information society, all types of advertisements emerge in an endless flow, where ambient media that emphasizes the multi-sensory experience of users rise as the times require. In this paper, based on the price stepping algorithm, a new ambient media advertising model based on O2O that integrates offline large-screen resources is proposed to further promote the development of ambient media in modern society. The practice demonstrates that the penetration of ambient media advertising into the living environment allows consumers to remember them more quickly.