Research on User Profile of Game Products Based on Self-determination Theory

As the global technology competition intensifies, the technological and cultural value of the game industry has been seen more and more, and countries have also increased their investment in the game industry. This paper proposes a method that combines self-determination theory and user profile to provide a new approach for establishing user profiles in the gaming field. Based on research related to self-determination theory, we build an automatic division algorithm by division metrics and Fisher-Jenks clustering algorithm to profile users of sample products. We found that users who seek audiovisual experiences are the core users of the platform where the sample of products are located. These users exhibit high levels of activity, payment levels, and influence. Additionally, the sample products excel in two specific content areas, which attract the majority of their users.