Social Media Strategy Development

Developing an evidence-based strategy is the first action that a business or nonprofit organisation should take in relation to their social media presence. Without conducting in-depth research that informs social media activities, Social Media Managers are merely guessing as to what will work for their organisation or clients. It is a rare business or organisation that has an unlimited supply of funds, time and staff to support such guesswork. Part I will guide you through the stages of social media strategy development.