Conclusion: Social Media the Only Constant Is Change

The previous 16 chapters in this text have provided an overview of the key functions of strategic social media management. In Part I we explored how to develop a social media strategy, including the importance of audience research, managing issues and risks, helping more than selling, selecting relevant tactics, plus the importance of storytelling, listening, monitoring, measurement and scheduling. Part II focused on strategic content curation, paying particular attention to ethical approaches, processes and techniques. This chapter concludes the entire text by setting you up for a successful career as a Social Media Manager.