The Application of Data Mining Technology in the Overseas Dissemination of Chinese Classics

The role of data mining technology in the overseas dissemination audience targeting of Chinese classics is very important, but there is a problem of low audience targeting accuracy. Standard communication analysis methods cannot solve the problem of audience targeting of many types of Chinese classics, and the targeting effect. Therefore, this technology and an audience positioning model for Chinese classics. Firstly, the theory of communication is used to classify overseas audience targeting, and the overseas audience positioning method is selected according to the requirements of Chinese classics. Implement preprocessing for audience targeting. Then, according to the degree of English translation, an audience targeting collection is formed, and the parameters are iteratively judged. MATLAB simulation shows that in Chinese classics, data mining technology can improve the scale of overseas audience targeting Reduce targeting time and results that outperform standard communications analytics.