Exploration on the Evaluation Index System of E-commerce Application Talents’ Literacy for Industry Needs

The rapidly developing e-commerce industry has a huge demand for talents, and currently, the cultivation of talents in universities cannot meet the industry’s needs in terms of quantity and quality. To help universities effectively evaluate the quality of talent cultivation, this study revised the three-level indicators and weights of the professional literacy evaluation index system for vocational undergraduate students based on enterprise recruitment information, and established an e-commerce application talent literacy evaluation index system.