Intelligent Film and Television Communication Optical Technology Based on Network New Media

New media, as an emerging means of communication, has become an indispensable part of people’s lives. It plays an important role in the film and television industry, advertising industry, and cultural research. This article analyzed the internal aspects of online new media. Firstly, it elaborated on the current development status and future trends of new online movies. Secondly, this article also focused on the problems and solutions in the process of intelligent film and television dissemination using Internet Protocol (IP) as the carrier. Finally, a solution and specific implementation methods for building a new media platform using IP technology were proposed, including establishing a complete website system, optimizing website structure, and updating webpage interfaces. The performance of the model was tested. The test results showed that the anti-interference ability of the model ranged from 92% to 95%.