Analyzing the Role of Social Influence in Adoption of Technology for Student Assessment in Indian Management Institutions

This study examines stakeholders’ behaviour in regard with their intention to use technology to assess students. This research uses a construct from the Unified Theory of Acceptance and Use of Technology model. In this study, a quantitative approach is employed, and a survey was conducted to gather perceptions of stakeholders from management institutions and business schools across the country. The results of a PLS-SEM analysis indicate that social influence is a determinant of stakeholders’ use of technology in the assessment process, and therefore determines their adoption. Faculty and administrators of business schools need to recognize that technology-based assessment is an efficient and effective teaching strategy, and they should actively integrate it into their curriculum in order to improve teaching and learning effectiveness.