Cross-Border Agricultural E-commerce Between Vietnamese and European Countries: Opportunities and Challenges

Cross-border e-commerce is a booming trend in many countries around the world. In Vietnam, this is also a field considered to have a lot of potential and it is consistent with Vietnamese digital economic development policy. Especially, e-commerce activities connecting with large and high-demand European markets are effective goals for Vietnamese sellers. With the advantage of agriculture, online farming product export to the European market creates favorable opportunities to develop production capacity and promote international commerce. However, Vietnam crucially exports agricultural products to other countries in traditional ways without wide application of cross-border e-commerce. Therefore, this paper clarifies the opportunities and challenges for Vietnamese cross-border agricultural e-commerce focusing on the European market. The research also proposes relevant solutions and policy recommendations to improve these digital commercial activities.