Intertextuality in the Linguistic Landscape

In this chapter, we adopt the discourse-historical approach to investigate how intercultural-intertextuality is represented in the linguistic landscape through the recontextualization of texts, genres and non-linguistic semiotic resources. In this new research paradigm of code mixing, the focus is moved from analyzing the traditional linguistic forms to a more profound analysis of the cultural factors and formation process of code mixing on signs. We try to demonstrate the potential of intercultural intertextuality in the linguistic landscape to reveal the cultural tolerance, modernization and internationalization of the society.